When someone puts a sticker somewhere in public, you may not give it much thought. In reality, these random stickers you notice act as an endorsement of whatever is represented by the chosen image. Stickers are becoming more popular as a powerful but simple tool to be seen and remembered. Admired by both consumers and businesses alike, custom stickers can support your efforts in many ways.
Make Your Brand Seen More in the Public
Stickers are one of the easiest ways to get your business’ image out there. The more you give stickers out, the more people will become familiar with your logo. These same people may even find themselves curious enough to look up your company once they have seen your image on a sticker! This makes stickers a very helpful tool.
Create an Emotional Connection
Through the use of custom stickers, you create an emotional connection with your customers. Everyone loves to receive free gifts and you can start off small with the help of stickers. This also provides customers with the opportunity to test out your products. Overall, your sticker can communicate the look and feel of your brand when designed right.
A Low Cost, Yet Effective Method
Stickers are not a pushy form of marketing, which tends to work better in some areas of business. They offer the benefit of being peer-reviewed and approved. This means that your business stickers are more likely to succeed in advertising! The effectiveness of stickers definitely outweighs the costs of the sticker-making process when you have more customer loyalty.
Your Customers Advertise Your Company
Stickers continue to prove themselves as a cost-efficient method of marketing through the help of your customers. When customers place their stickers on any personal items of theirs, they are basically doing the advertising for you! By making your custom stickers public, anyone can catch sight of them. The more that people notice your stickers the more your business becomes recognized in the community.
Stickers are the In Thing
Pay attention when you go to a coffee shop, a shopping mall, or any other place in public. You will notice that a lot of people like to decorate personal items such as water bottles, laptops, and their phones with stickers! Custom stickers have become very trendy and people do not hesitate to use them to decorate their belongings!
Higher Perceived Value than Other Promotional Mediums
Your custom company stickers do not always have to be displayed in public in order for them to be cost-effective. Custom stickers typically have a higher perceived value than other promotional mediums such as business cards, brochures, or flyers. Instead, custom stickers tend to be viewed more as a small gift than traditional advertising. This makes them harder to throw away because the recipient feels valued!
Can Be Placed Anywhere
When you’re not giving away your custom company stickers, you can use them as an inexpensive way to brand your products. While customers are more likely to use your stickers, you cannot always count on advocates to spread your business message. You can certainly do this yourself, though. Stickers can be used in tasteful and effective ways!
Builds Your Identity
There are several marketing methods that can help you get your business character across to your audience. Stickers are one very effective way of doing so. The process of developing your stickers can actually help clarify and hone in on other marketing efforts such as:
- Company logo
- Business cards
- Press releases
Critically thinking about your company stickers can help answer questions that are meant to drive and improve your marketing.
Enhances Your Entire Marketing Efforts
You can use stickers in several ways to strengthen your marketing program. For example, you can offer free stickers to be traded for addresses. Valuable information or promotions can be delivered when printed on the back of a sticker. These small promotional items can be used in several ways! So when you do start sticker designing, don’t be afraid to be creative with them!
They Can Become Profitable Products
When designed right, you can eventually turn your stickers into profitable products. If you notice that your stickers are doing well enough, this is when you can start considering making them a product! As long as you have a unique angle to your market and appealing visuals, you create an image that your customers will be proud to show off!
Attract A Wider Audience With The Services at Crazy Monkey
Marketing is all about communicating what you have to offer and building relationships. Stickers have proven themselves to be a way of strengthening bonds and methods of marketing. If you are ready to take your marketing to the next step, the professionals at Crazy Monkey are here to help you. Contact us today!