Designing Custom Signs: Tips for a Memorable Impact

A custom sign for your El Paso business is an influential marketing tool that will never go out of style. It’s a one-time purchase that will help generate traffic with minimal effort on your part. All you have to do is hang or place the sign outside and let the business trickle in.

At Crazy Monkey Stickers, we offer El Paso businesses a variety of customization options for vinyl and banner signs. Contact us online or call (915) 881-4550 to get an estimate.

Consider Your Location

Where you place your sign gives you insight into how you should design it. For instance, in a high-traffic area, you’ll want custom signs in El Paso with bright, bold colors that will demand the attention of those who walk by. 

Keep the Design Simple

A common mistake people make is overcrowding their design with text, images, or decals. Keep your design short with a simple yet compelling message that generates interest. Leave enough negative space between different design elements, too; this will help with readability.

Choose the Right Typeface

When you’re designing custom signs, it’s important to use high-quality typefaces that are easy to read without looking dull or boring. Typically, you’ll want to opt for typefaces you already use to create consistency within your brand. However, don’t be afraid to mix it up a little bit. Use similar style fonts that have a little more of a decorative element to them as a secondary font. 

Make Use of Colors and Contrast

Colors create a mood for your brand and an emotional response from your customers. For example, neutral colors like beige, cream, and brown create a calming effect—perfect for a local candle store or massage parlor. Similarly, you’ll want to utilize colors that create contrast within your sign. It’s an easy way to draw a reader’s attention and improve readability. An example of this would be using a dark brown or black beneath the pale text or vice versa.

Use Images

A picture speaks a thousand words, so don’t be afraid to drop an image or two into your El Paso custom sign design. Think about how your choice of imagery compliments your message and if it adds to your design. If you have second doubts, it’s best not to include it. Remember, all of your design elements should work hand in hand. It always helps to look at how other businesses are utilizing their signage so you can learn from their successes and failures.

High-Quality Custom Signs in El Paso

If you’re looking for personalized graphic design services in El Paso, look no further than Crazy Monkey Stickers. We handle everything from sign production to custom stickers for your business. Contact us online or call (915) 881-4550 to get started!